Personal Brand Building and Networking Essay Example | Topics and Well Written Essays - 1250 words

Personal Brand Building and Networking - Essay Example The author presents several core steps towards the development and control of a personal brand. Foremost, the author explicates that it is imperative for any individual, willing to create an appealing personal brand, to familiarize themselves with search engines to confirm whether the results that emerge prove a unique identity. The author of this article takes a technical stance when giving examples of useful tools used for cleaning up an individual’s web presence. This is to ensure that the emergent information that does not appeal to the individual disappears for new branding. Creating a reputation with handy tools online is the author’s next point. A personal website falls into this category. It is necessary to further claim personal web profiles and individual URL addresses on all, social interactive sites (Royse). Being active in networking is imperative for gradually creating a personal brand. Next, purchasing a unique domain is pertinent because the ownership av ails an opportunity to customize a person’s profile. Failure to secure a domain name leaves reputation in the possession of unknown parties, which may destroy a personal brand. Google Alerts aids in monitoring the individual’s website. The next useful step is creating a blog where sharing of individual perspectives and personal brands is easy. Blogs help in expanding personal networks beyond borders because it reaches many people, portraying expertise in various topics. Posting material that is helpful to counterparts and the entire world depicts social responsibility and progressive leadership qualities. The author stresses that personal brands, like company brands, deteriorate with time. A feedback loop is a channel through which an individual can obtain support, advice, and counsel from colleagues, family, and mentors (Royse). It enhances constant rejuvenation on an individual and establishes a tacit and unique personal brand. Personal Branding Wailen-Daugenti, in h er article, affirms that companies promote their brands to augment social awareness, visibility, popularity, and sales by giving instances of Apple and Nike companies that invest immensely in brand promotion. According to Daugenti, a personal brand offers individuals a chance to promote and highlight their careers. She points out that personal brand is pertinent because numerous recruiters use search software to perform track checks on their job candidates (Wilen-Daugenti). Social networking provides a diverse branding platform. She gives examples of how social networking hubs such as Twitter, Facebook, and Youtube have large numbers of subscribers. Personal brands depict how qualified an individual is to their potential customers, employers and recruiters. It is important to appreciate admirable brands of people that have succeeded in leadership and profession. People willing to establish their unique brands should network and interact with other people who can rate their brand (Wi len-Daugenti). Building a personal brand begins with listing skills, talents, accomplishments, goals, and individual traits that may be of use when perfective a personal brand. The author recommends the virtue of evaluating the brand periodically.  

Biometrics as an Important Part of Information Technology Essay

Biometrics as an Important Part of Information Technology - Essay Example The present study focuses on an understanding of the use of biometrics and the commercial factors associated with it along with the current trends in its growth and use. The Growing Need and Application of Biometrics: Need for Privacy and Security: In the present times, the use of information technology has increased to a great extent that calls for the need of privacy and security of all data and information that computers and other network systems hold. The use of biometrics has benefitted in the way it is capable of restricting the access of any unauthorized individual such that any kind of frauds may be prevented. The biometric systems are extensively used in military services as well as for governmental purposes. The applications of these systems are made available to the common people and hence can be found in use for prison visitor systems, driver’s licenses, administration of canteen, benefit payment systems, border control measures, voting systems as well as in areas of junior schooling. Future applications of these systems are also being considered to be made available in the use of ATM machines, workstation and network access, travel and tourism, public identity cards, telephone transactions, and internet transactions (Biometrics, n.d.). Strong methods of identity authentication enabled through digital transmission can be understood to be of great need thus raising the use of biometrics. With the world moving towards an era where cashless economy prevails in most cases, with the selling and buying being often taking place electronically, biometrics would prove to be real essential and beneficial in the near future (Willis, 2009, pp.103-129). Biometrics: A Trend in Authentication Technology: Overview: The future trends in the use of biometric technology and process can be clearly understood from the technique being publicized as the universal remedy for theft of identity, frauds in use of credit card, network hacking, terrorism, privacy being a ttacked, misuse of one’s personal information and all other atrocious things and crimes happening in the 21st-century that can be expected to occur if someone else influences a computer or a network system. The present century has effectively realized that traditional authentication measures like the use of passwords and pins are not enough in the current times to protect and secure important information that are stored in network systems. The need for measurement of physiological features has thus become highly necessary, that is provided by biometrics. Analysis of fingerprints, voices, retinas enable a proper authentication measurement since these features are unique to every individual. Thus once these are recorded in the system, they can be compared in order to determine the access of the correct person. â€Å"This type of authentication is considered to have more integrity than photo ID and username/password systems because even sophisticated fake IDs, clever social eng ineering and lazy security habits can't compromise it† (Haas, 2004). The overall benefits of biometrics technology have been obtained in authentication, control in access and attendance, control in travelling, in financial and other transactions, remote voting, is use of automatic working devices, and action control.